Wicked Joe’s is a B-Corp that produces and sells their own fair-trade organic coffees. This project helped to revamp their current brand identity and create something more unique that represents their style in a modern yet alternative way. This rebranding project consists of 3 logo variations, a stationery set, packaging designs, and extra promotional materials. The color palette is kept simple in black and white with a bright pop of green. Along with the bold angular font, this design has an edgy feel while still remaining clean and simple. Within the logo, the eyes of the skull have been replaced with coffee beans; a small detail that highlights Wicked Joe’s primary product.
