Off Mane Street is a local hair salon in Shepherdstown, WV. In this rebranding, I wanted to give the business a fresh new look as well as make improvements to their online presence. The deliverables of this project include packaging for a variety of products along with a desktop website. The primary features of the website include an e-commerce section and an appointment scheduling service.
The primary focus of this rebranding was to create a new visual identity for Off Mane Street. The color palette chosen contains modern neutral tones which give the brand a more youthful look. The custom foliage designs are inspired by the natural ingredients infused in the products and add a playful yet sophisticated touch to the design.
One of the main challenges I found with the current brand is the method of scheduling an appointment. Currently, the only way to make an appointment here is by calling the salon or by sending a message over Facebook. In order to streamline this process for both clients and stylists, I created a simple 3-step process to schedule an appointment through their website.
Detox shampoo
Repairing conditioner
heat protectant
hydrating oil
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Home page (hero graphic)
Home page (primary navigation)
Footer
Menu
Products page
Checkout (view cart)
Checkout (payment method)
Checkout (order complete)
Services
Appointments (choose services)
Appointments (scheduling)
Appointments (confirmation)
About Us (stylists)
