This project aims to create a refreshed visual identity for the organization #MeTooFrederick, who offer help to those dealing with sexual trauma. Working in a team-based environment, we created a rebranding consisting of a redesigned logo as well as an improved responsive website. It was important to have a welcoming and gender-neutral look to this brand since the target demographic is both men and women seeking help. The color palette was chosen specifically for this reason; the blue tones are calming while the bright yellow is warm and inviting.
One of the key features of the website is a section that allows individuals to read stories written by survivors of sexual assault while also giving the option to share your own story. One important detail that was integrated into the website was the safety exit; a button that automatically redirects the user to a neutral website (such as the Weather Channel) in case the individual is in an unsafe environment and needs to quickly leave the site.
Overall, this rebranding gives #MeTooFrederick a more modern and unified look while still providing all the essential information that people need to access. The website helps to provide a safe space for those in unsafe circumstances and helps create a community of others with similar experiences.
